Design for decision-making
People don't choose the best. They choose what they can understand.
Freimi helps you turn a good product into a clear story and decision path that respects how people think and choose.
Your days disappear into customer work, building, calls and fires.
The part that never gets enough time is the simple thing: “What do we actually do, why should someone pick us, and do we still communicate that clearly?”
You're not alone in this struggle.
These problems are common. And the good news? They're fixable.
Fresh eyes see what you can't anymore
We look at your site like a buyer would: zero context, zero patience. In 4 meetings, we figure out your positioning and design your homepage so visitors get it in 30 seconds, not 5 minutes.
You get a clear story and a homepage structure that makes sense to strangers.
Fix your positioning →One clear promise, clearly shown
We help you pick one problem for one market. A narrow message that resonates beats a broad one that sort of fits everyone.
You own that position completely. When the right people land on your homepage, they see "this is for me" in seconds.
Find your tribe →We design for buyer psychology
People don't make logical decisions. They use mental shortcuts, trust signals, and fit you into categories. We design your pages to work with how buyers actually think and choose, not how you wish they would.
Buyers feel confident choosing you because your site speaks their language.
Find conversion killers →We build pages that prioritize clarity over everything else
People scan, skip, and leave if they can't figure you out fast. AI can't scrape nonsense either. We cut what doesn't help decisions and make what matters obvious. Your homepage answers "Is this for me?" in seconds.
Visitors don't leave. They understand you better than competitors.
Help people choose you →The best place to show your magic is your homepage
Your homepage is where visitors decide if you're worth their time. It's where you can publicly show what you are about. It sounds simple, easy to overlook. But you shouldn't.
Kind words from clients
Halusimme selkeyttää SaaS-palvelumme markkinapositiota ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Yhteistyö Aija Peltolan kanssa oli inspiroivaa ja tuloksellista. Työpajojen ja keskustelujen kautta pystyimme kirkastamaan palvelumme kilpailuedut, arvolupaukset ja markkinoinnin pääviestit.
Lopputuloksena syntyi selkeä ja erottuva brändipositio, joka tukee kasvutavoitteitamme ja puhuttelee kohdeyleisöämme.
Suosittelemme lämpimästi Aija Peltolaa kaikille, jotka haluavat vahvistaa brändinsä asemaa kilpailuilla markkinoilla.
Aija helped us articulate and express skilbit's unique benefits to potential organizational buyers.
This expertise was crucial in helping us understand and communicate the key advantages of our offering - something we couldn't have done as well on our own.
We got also guidance in crafting compelling content for our website and email templates, ensuring our messaging is both clear and effective. The process and cooperation were well worth the time spent!
Hi, I'm Aija
Here's what I see, and I'm sure you see it too:
There's more noise than ever, no matter what you sell. The one who shouts loudest doesn't win, the clearest one does. People choose companies all the time, many times not by quality, but clarity.
Think about how you buy.
You scan a bunch of websites, search for pricing, try to understand why to pick someone over the other, and if you can't, you don't pick anyone. You behave like this, your customers behave like this. We are humans.
Good products are good. Good websites are good.
But what makes them great? Clear structure, bold differentiation, attention to little design details, clear paths and zero friction.
Hence the name - the "framing" of things really does matter.
Most of the time, we don't need to rebuild the bike as they say, we don't need to start all over. We just need to explain what we do in a different way.
I am here to help you do that. I want to make buying from you easy.
Who am I?
I am a product designer and vibe coder from Finland. I have years worth of experience in website development, marketing and design. I am building freimi to be the place companies come when they want to take full advantage of modern tools like design with AI, ditch ridiculously expensive consultants and get things shipped fast.
And hey, I've been told I'm nice to work with too! I say things as they are and I'm all about straightforward work - no BS, no fluff, just getting stuff done.
Let's talk about your website
Book a 30-minute Idea Review. Bring your questions about positioning, messaging, or website challenges. Get concrete answers and direction.
"Design is not just how something looks, it's how it fundamentally works"
Brian Chesky, CEO Airbnb