When your positioning makes sense to the market, the right buyers say yes faster. It's not easy, but it's simple.
You're busy building the business. But downstream, something seems to be broken…
Those are positioning problems. You can’t fix any of this without fixing the story first.
Every company has a position. Every buyer will categorize and compare their choices. The one who is known and preferred will win. Freimi helps tackle the second step. When the right people find you, they will instantly know that your company is for them.
Positioning exercises work best for SaaS, professional services, and the type of businesses where there are invisible workflows. Something that needs explaining and translating.
I'm Aija Peltola, founder of Freimi. I help you explain what you built so buyers get it, and your sales, marketing, website and the product tell one clear story.
So what is positioning anyway?
What do you do. Who is it for. What makes you different. Why should people choose you now.
Test your positioning
Halusimme selkeyttää SaaS-palvelumme markkinapositioita ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Yhteistyö oli inspiroivaa ja tuloksellista. Työpajojen ja keskustelujen kautta pystyimme kirkastamaan palvelumme kilpailuedut, arvolupaukset ja markkinoinnin pääviestit.
Lopputuloksena syntyi selkeä ja erottuva brändipositio, joka tukee kasvutavoitteitamme ja puhuttelee kohdeyleisöämme.
Suosittelemme lämpimästi Freimiä kaikille, jotka haluavat vahvistaa brändinsä asemaa kilpailuilla markkinoilla.
We highly recommend Freimi if you are a new company and are unsure about yourself.
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
Aija helped us articulate and express skilbit's unique benefits to potential organizational buyers.
This expertise was crucial in helping us understand and communicate the key advantages of our offering - something we couldn't have done as well on our own.
We got also guidance in crafting compelling content for our website and email templates, ensuring our messaging is both clear and effective. The process and cooperation were well worth the time spent!
10+
Projektin ansiosta yrityksen vahvuudet selvitettiin ja saatiin myös suunnitelmat niiden esiin tuomiseen, nyt voidaan alkaa keskittyä olennaiseen.
Book 30 minutes. We'll look at your current story, how you see your position and strengths, and find what's getting in the way of the right buyers choosing you.
Every product team starts with a clear vision. Then customers start asking for features. You say yes to most of them. Now your product fits everyone, which means it fits no one.
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Positiointi määritellään usein markkinoinnissa, mutta oireet näkyvät ensimmäisenä myynnissä. Jos jokainen keskustelu alkaa alusta, kyse on myynnin ongelmasta.
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Miksi positiointi kuuluu etusivulle. Selkeytä mitä teet, kenelle ja miksi sinut valitaan.
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