Define the problem you actually solve
Before you explain your product, clarify the problem in your customer's voice.
Can someone understand your product in 30 seconds?
When your positioning makes sense to the market, the right people say yes faster. It's not easy, but it's simple.
Halusimme selkeyttää SaaS-palvelumme markkinapositioita ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Pääsimme oppimaan sekä paljon itse prosessista, ja saimme toivomamme kirkkauden ja suunnan yhteistyön ansiosta paljon nopeammin ja osaavammin kuin olisimme itse pystyneet.
You're not here because you have a positioning problem.
Founders typically mistake the most common sales and marketing problems as issues in tactics and execution. But often these problems are actually hidden positioning problems.
-
I keep rewriting the homepage and can't get it right
-
I have too many answers to “so, what do you actually do?”
-
I don't know how to decide between customer segments
-
I can't explain why we're different so sales is too hard
You can't fix any of these without fixing your core position and story first.
Not sure if this is you?
Test your positioning
Your position is the answer to these questions: What do you do. Who is it for. What makes you different.
Four simple but hard decisions. That's what a great positioning is built with.
Make your product or service understood
Nobody will click your ads or answer your emails if what you offer isn't interesting and clear.
Stop selling to everyone
Pick the buyer most likely to say yes. Name who you're not for and what finally makes them look for help.
Understand your differentiation
Map who you really compete against and how you can win.
This is where it all comes together as one core story of who you are and who you are not.
Positioning is explaining your product to your buyers.
Every company has a position. Every buyer will categorize and compare their choices. The one who is known and preferred will win. Freimi helps you define your core position, so when the right people find you, they will instantly know that your company is for them.
Positioning exercises work best for SaaS, professional services, and the type of businesses where there are invisible workflows. Something that needs clarifying and translating.
I'm Aija Peltola, founder of Freimi. I own the problem of you having a great product and the market knowing it's good.
Founders superpower isn't the product. It's their ability to make someone get it in 30 seconds.
Aija oli meihin yhteydessä niin sopivaan aikaan ja niin tarpeeseen osuvalla sähköpostilla ja Freimin nettisivut oli myös niin hyvät positioinniltaan, että kiinnostuin yhteistyöstä.
Aijan kanssa työskentely sopii tosi hyvin pienelle yritykselle kuten me, sillä yhteistyön tavoitteet ja aikataulu suunniteltiin meidän tarpeiden ja tilanteen mukaan ja saimme sekä selkeän struktuurin, prosessin ja viikottaiset teemat & tavoitteet ja Aijan koordinoinnin ja hands-on työn avuksi.
Pääsimme oppimaan sekä paljon itse prosessista, ja saimme toivomamme kirkkauden ja suunnan yhteistyön ansiosta paljon nopeammin ja osaavammin kuin olisimme itse pystyneet.
Suosittelen lämpimästi Aijaa ja Freimiä avuksi asemointiin.
Halusimme selkeyttää SaaS-palvelumme markkinapositioita ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Yhteistyö oli inspiroivaa ja tuloksellista. Työpajojen ja keskustelujen kautta pystyimme kirkastamaan palvelumme kilpailuedut, arvolupaukset ja markkinoinnin pääviestit.
Lopputuloksena syntyi selkeä ja erottuva brändipositio, joka tukee kasvutavoitteitamme ja puhuttelee kohdeyleisöämme.
Suosittelemme lämpimästi Freimiä kaikille, jotka haluavat vahvistaa brändinsä asemaa kilpailuilla markkinoilla.
Aija helped us articulate and express skilbit's unique benefits to potential organizational buyers.
This expertise was crucial in helping us understand and communicate the key advantages of our offering - something we couldn't have done as well on our own.
We got also guidance in crafting compelling content for our website and email templates, ensuring our messaging is both clear and effective. The process and cooperation were well worth the time spent!
We highly recommend Freimi if you are a new company and are unsure about yourself.
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
You are one reframe away from nailing your positioning.
Positioning project lasts 1 month. You get to define the problem you truly solve, your offer, your ICP and build your core messaging together with someone who lives and breathes product positioning every day. Book a meeting to see if this is for you!
I want you to read these
Älä keksi uutta markkinointiviestiä joka viikko
Useimmat markkinoijat kyllästyvät viestiinsä paljon ennen kuin markkina on edes huomannut sitä. Tehokas markkinointi ei keksi uutta viestiä jatkuvasti, vaan kertoo samaa tarinaa uudelleen ja uudelleen.
Lue teksti
Miksi kilpailija voittaa, vaikka tuotteesi on parempi?
Jos asiakas ei näe, miksi teidän tuotteenne oli kilpailijaa parempi, kauppa saattaa mennä ohi, vaikka olisitte olleet parempi vaihtoehto.
Lue teksti
Miksi positiointi kuuluu etusivulle
Positiointi piiloutuu usein PowerPointiin, jota markkina ei koskaan näe. Siksi se kuuluu etusivulle, ei vain strategiakansioon.
Lue teksti