Positioning in practice: Training and webinars

What does positioning mean, and how is a strong position built? What are the biggest positioning challenges for founders? Training remote anywhere, or on-site in the Helsinki area.

People don't choose the best option. They choose the one they understand.

Thank you, really well presented and important stuff!

Really solid session! Thanks Aija :)

Understand how a strong position is built

These are trainings where you learn what positioning means in practice and how a strong position is built.

  • You understand how position steers the whole go-to-market strategy.

  • You see how position shows up on websites, in sales, and in campaigns.

  • You can map where your own position is strong and where it could be sharper.

What is the training about?

This training covers how a strong position is built and why it is worth doing before you add sales, increase your marketing budget, or redesign your website.

Your place in the market is your position
1) What positioning is

Your place in the market is your position

When do you want a potential buyer to think of you? You learn what positioning actually means and how it steers the whole go-to-market strategy.

Sales and marketing problems aren't usually seen as positioning problems
2) Hidden problems

Sales and marketing problems aren't usually seen as positioning problems

We cover the biggest company challenges around positioning. Why more ads or a new homepage don't fix an unclear story.

The core elements of a strong position in practice
3) Elements of a strong position

Four elements a strong position is built from

Same foundation as the positioning project: problem, ICP, differentiation, and message. You get a frame to judge where your position is strong and where it could be clearer.

Example: how positioning decisions show up on websites
4) Into practice

How positioning decisions show up on websites, in sales, and in campaigns

Concrete examples of how positioning decisions show up in real messaging, with real companies.

Big thanks. Clear and inspiring presentation.

Thank you! Really clear and inspiring to listen to.

Thanks for the concrete examples!

Huge thanks for an excellent presentation!

Excellent presentation, hit the mark. Thank you!!

Thanks for a sharp presentation!

Book a webinar or training

Length 1.5h. Includes the training and time for questions. Book a time from the calendar and ask more. Prices depend on scope and delivery.