Your website should help people decide, not just look good.
You've built something great. But your visitors hesitate, scroll, and leave. Why? Let's design your site for the human side of decisions; how people notice, trust, and act.
In a world of AI, clarity matters more than ever.
AI creates sameness. People have no time. This isn't a product problem. It's the current market. The problem, is a clarity problem. And clarity is a design problem.
People think decisions are logical. They're not.
Decisions are emotional shortcuts shaped by layout, copy, and timing. You already have what buyers need, we just make choosing you effortless.
How decision-based design projects work:
8-second sprint
Fix your number one conversion killers: Homepage and the main action you want people to take.
Find the biggest hurdle
We walk through your site like a first-time visitor and find the one thing that stops people from moving forward.
- ✓ See where people hesitate, scroll, and leave
- ✓ Spot the main point of confusion or doubt
- ✓ Agree on the single most important thing to fix first
Map the fix and sketch the new homepage
We turn what we found into a simple homepage plan and wireframe you can hand to your team or marketing partner.
- ✓ Decide what needs to change on the homepage
- ✓ Create a clear wireframe that shows what goes where
- ✓ Get a written guide on how to build or brief this change
Design the most important journey
We pick your main action (demo, trial, contact, purchase) and design a simple, safe path from first click to done.
- ✓ Identify your most important user journey
- ✓ Map where people fall off or get nervous
- ✓ Get a clear flow and wireframe you can implement
Make it easy to ship and learn
You get a simple plan for how to roll out the changes plus basic tracking so you can see what they do.
- ✓ Clear handover for your developer or marketing partner
- ✓ Suggestions for tools like Hotjar and simple analytics
- ✓ A short list of what to watch after launch
Design as-a-service
Once the basics are fixed, we keep tuning your site so it stays clear, useful, and up to date as you learn more about your customers. At it's best, it's user analytics, marketing, and product design all at once.
What we keep improving
Pages that drive decisions
Pricing page, demo flow, FAQs, onboarding or instructions. The places where people hesitate.
Content that actually helps
Simple explanations, comparison sections, "how it works" content. Pages that remove doubts instead of adding more words.
Ready for AI and search
Restructuring pages and content so both humans and AI tools can quickly understand what you do and who it's for.
Listening to users
Light-touch user interviews, watching recordings, checking analytics. We base changes on real behavior, not guesses.
You get a partner who keeps an eye on how people actually move through your site and fixes the things that make them drop off one by one.
Ready to fix your clarity?
8-second sprint: 2 weeks. 650€ | Design as-a-service: 950€/month
Book a 30-minute call to discuss your situation. Prices shown ALV 0%.
Frequently Asked Questions
Nope! This is behavioral design focused on psychology and human decision-making. I look at what makes people feel uncertain, confused, or unsafe, and fix those specific barriers. It's about understanding why people don't take action, not just what looks wrong.
Great question! Designers usually craft the user experience and interface. I focus on the psychological factors that drive human behavior and decision-making. It's like the difference between designing a great product vs. understanding what makes people want to use it. We bring different strengths together.
That's exactly what we'll figure out! Sometimes the product is fine, but the messaging makes it sound confusing or the flow makes it feel risky. Other times, the behavioral design work reveals that the product really does need changes. Either way, you'll know what to fix first.
A/B testing tells you what works, but not why. Behavioral design tells you why people behave the way they do, so you can make smarter changes instead of guessing. It's like having a map vs. wandering around hoping to find the right path.
Think of it this way: how much are you spending on traffic that doesn't convert? If you're driving 1000 visitors and only 10 convert, fixing the behavior barriers could double or triple your conversions. That's a huge return on a 750€ investment.
That's why I focus on psychology and behavior, not just opinions. The changes I suggest are based on how humans actually make decisions. But if something doesn't work, we'll figure out why and try a different approach. The goal is to understand your users better, not just make random changes.