You're losing customers to competitors who just explain themselves better
Don't try to be everything for everyone. Positioning helps bringing the best of you front and center. Why people choose you? And who are those people?
What bad positioning actually costs you
This isn't abstract. You're losing real customers. Wasting real money. Spending real hours explaining what should be obvious.
You've been building this for years.
That's exactly the problem.
You're too close to your solution to think like a new visitor. Fresh eyes see what you can't anymore. This project helps you clarify your thoughts better than any AI can do.
Your positioning is not something you outsource to AI.
It's not a slide number 18 of your brand refresh deck.
It's way more important than that.
What is positioning exactly?
It's the clearest answer to 4 questions: What do you do? Who are you for? What makes you different? Why should people choose you? Most companies can't answer these in one clear sentence. Let's fix that.
Sain yllättäen poikkeuksellisen kiinnostavan sähköpostiviestin, jossa kuvattiin palvelu yhdessä viestissä niin osuvasti – osui omiin kipupisteisiin ja tarpeisiin – että päätin viestin avattuani sopia puhelimitse juttuajan.
Parasta tässä projektissa oli yksinyrittäjälle harvinainen palvelu, tapaamisten välillä tekstejä oli lisätty, muokattu ja viimeistelty. Suorastaan harvinaista luksusta!
Aijan positiointimallissa koko työ oli avoinna, samalla voi keskittyä vaihe vaiheelta työstämään hommaa eteenpäin.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat, tiedän miten erotun muista saman alan toimijoista ja sain valmista tekstiä käytettäväksi eri tarkoituksiin.
Huippua! Kiitos Aija!
Olen erittäin tyytyväinen Freimin kanssa toteutettuun projektiin, jossa kartoitettiin yritykseni markkinapositio, kilpailuedut sekä asiakashankintastrategia.
Projektin aikana Aija osoitti vahvaa ammattitaitoa ja analysoi liiketoimintaani perusteellisesti. Erityisesti arvostin sitä, miten selkeä ja tehokas prosessi oli alusta loppuun.
Aija tuotti täsmälleen sen, mitä oli luvannut ja toimitti perusteellisen raportin, joka auttoi minua ymmärtämään paremmin markkina-asemaani ja miten erottautua kilpailijoista. Lisäksi projektissa huomioitiin asiakkaan ostoprosessin helppous, minkä koin tärkeänä.
Voin lämpimästi suositella Freimin palveluita kaikille, jotka tarvitsevat asiantuntevaa ja selkeää analyysiä liiketoimintansa kehittämiseksi.
Positiointiprojekti oli hyvä, opettavainen ja ajatuksia herättävä kokonaisuus.
Lopputuloksesta on meille varmasti hyötyä! Aijan kanssa on myös helppo ja mukava tehdä töitä.
10+
Projektin ansiosta yrityksen vahvuudet selvitettiin ja saatiin myös suunnitelmat niiden esiin tuomiseen, nyt voidaan alkaa keskittyä olennaiseen.
We highly recommend Freimi if you are a new company and are unsure about yourself.
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
How the positioning project works
Four meetings over four weeks. Each session brings more clarity. You leave with positioning you can actually use.
Competitor Analysis
You need to know what choices your customer really has. Not just direct competitors. Maybe it's actually an Excel?
- ✓ Identify who you're really competing against
- ✓ Analyze their messaging and positioning angles
- ✓ Find opportunities to differentiate
→ Between meetings: I analyze competitors, map positioning gaps, prepare suggestions for your unique angle.
Customer Segments
You can't serve everyone. Who's the customer that says "yes, this is exactly what I need" without hesitation?
- ✓ Identify your highest-value segments
- ✓ Understand their specific problems and motivations
- ✓ Create customer personas that guide messaging
→ Between meetings: I build detailed personas, identify pain points, craft messaging angles that resonate.
Offer & Messaging
If someone asks "why you instead of X?" you need a clear answer. Not "we're better" but actually different.
- ✓ Fine-tune offer to match what customers want
- ✓ Craft your unique value proposition
- ✓ Clear, differentiated copy that's easy to understand
→ Between meetings: I design homepage layout, pitch and ad examples to bring your magic into concrete copy and build your new positioning.
Final Review
Everything comes together. We review all deliverables, you comment and I will provide the finalized versions at the end of the project.
- ✓ See your positioning deck and homepage wireframe
- ✓ Review your sales pitch and social examples
- ✓ Comment and get final versions delivered
What you walk away with
6-slide positioning deck
Everything in one place. Competitor analysis, clear ICP, and core messaging. Share with sales, use in hiring, align everyone on who you serve.
Homepage wireframe
Your positioning shown on your homepage. Wireframe layout that shows who you're for and what makes you different in the first 30 seconds.
Sales pitch & social examples
How your positioning shows up at work. Ready-to-use messaging for sales calls, social posts, and email outreach.
Work together in real-time
The entire project lives in Figma, open for you to check out, comment on, and participate at any point.
Ready to fix your positioning?
4 meetings. 4 weeks. 950€
Book a 30-minute call to discuss your situation. Prices shown ALV 0%.
Frequently Asked Questions
Nope! This is positioning that actually changes how people think and act when they see your product. I focus on competitive differentiation, customer psychology, and proof points that visitors can verify in the first 30 seconds. No generic brand exercises - just clear strategy that drives results.
That's exactly what the first meeting is for! I'll map your competitive landscape together. Sometimes the biggest competitors aren't obvious - they might be indirect alternatives or "doing nothing." I'll help you see the full picture.
Great question! Most agencies focus on tactics and campaigns. I focus on the foundation - your positioning strategy and how it shows up in your product experience. It's like building a house: you need a solid foundation before you worry about the paint color.
Think of it this way: how much are you spending on marketing that isn't working? Clear positioning makes every marketing dollar more effective. Plus, I can start with just one or two meetings if you want to test the waters first.
Yes! Early businesses need this just as much as others. The only difference is that the result comes more from assumptions and guessing than real customers. Which is totally fine. It gives you a clear starting point to test, and you can refine as you learn from actual customers.