Monthly Retainer
Ongoing positioning support for founder and team alignment.
1 650 €/month
Translate your company into words the market gets.
Founder knowledge, team insight, and market signals are all there. Let's turn them into a positioning story that finally matches how you actually win.
Everyone working from the same picture.
The full picture exists. It's just scattered.
You know your market. Your sales person hears the real objections. Your marketer sees what lands. Your agency spots patterns across clients. But it never becomes one shared story.
Your knowledge stays in your head
There’s no one whose whole job is to translate what you’re building into words the market gets - and bring back what the market says so product and messaging stay in sync.
Everyone sounds like they work for a different company
Sales talks one angle, marketing campaigns push another, your agency has their own version. All smart on their own, but nobody is working from one shared story.
Competitors are winning because they explain themselves better
Prospects stall and ghost. They don't seem to get it. You have to repeat same things over and over. Meanwhile, a competitor with worse product wins the deal.
What a Fractional positioning actually does
Four things that happen on a monthly basis to keep your story sharp, your team aligned and your messaging ahead of the market.
Founder → Team
Extract the founder's thinking and make it usable
I interview you, challenge assumptions and turn what you know into one clear positioning statement everyone works from.
- One source of truth everyone can pull from
- Get the silent "founder knowledge" available for others
Team → Founder
Bring what your team sees back into the story
Sales and marketing hear things you never do. This flow turns what they see in the field into updates to your story before it drifts too far.
- A campaign or call insight that reshapes how you position a feature
- A pattern from lost deals or objections that updates your ICP and messaging
Product to market
Turn what you're building into language your team or agency can use
Every new direction or launch needs translating into clear messaging. I do that so whoever is doing the work knows what to say without you explaining it from scratch every time.
- New things get messaging everyone can repeat
- Your team or agency stays aligned without you being in every conversation
Market to product
Listen to the market and bring it back
Your customers tell you what lands. Your sales person hears the real objections. I listen, collect that and make sure it finds its way back into your positioning.
- Customer language gets into your messaging
- Positioning stays accurate as the market moves
How a month works
We meet. We work. Things get better.
We pick something and make it visible. A launch that needs messaging. A pitch that is not landing. A story that needs to exist so a new hire can brief themselves. We dig in and turn it into something people can actually see and use.
- No long kickoffs or briefings from scratch
- You leave every session knowing what to say next
What shifts when positioning is clear
Three things that change when your positioning is kept current.
1
Your whole team knows who you win against and why
Who the customer is, why they choose you, what to say in which situation. Written down, kept current, available to everyone.
2
Deals move faster because prospects stop getting confused
A consistent story across sales, site, and outreach means prospects arrive oriented. Less back and forth, shorter cycles.
3
Your story keeps up as you grow
New products, new hires, market shifts. Instead of drifting quietly, your positioning gets updated and stays usable.
Ready to make your story work without you?
Choose your setup:
Book a free 30 minute call. We talk about where you are and whether this is the right fit. Prices shown ALV 0%.
Frequently Asked Questions
Your marketer executes from a foundation. If the foundation is unclear, everything they produce is slightly off. This is the work that makes their work land. A Fractional positioning gives them the one clear story to brief from, so they stop improvising and start executing with confidence.
When did your market last change? When did a competitor make a move? When did a customer surprise you? Positioning from last year is already wrong. You just have not felt it yet. That is exactly the gap this work closes.
You do not need to. The positioning sprint is the onboarding. Four meetings, four weeks. After that I know the business deeply and you never have to explain it from scratch again. That is the whole point.
AI generates. It cannot see how a stranger experiences your company. It cannot tell you why your last three deals stalled. It cannot watch your competitors and tell you where you are being outpositioned right now. It produces plausible. You need true.
We pick one metric at the start that was already bleeding. Reply rates on cold outreach. Conversion on the pricing page. Time it takes a new salesperson to ramp. We track that. One number, clear before and after.
Cancel anytime. No long contracts. No hiding behind documents. If it does not produce something useful every month, you should stop. That is also why I start every month by agreeing what the most useful thing to work on is.